Divi vs Avada? Which Is the Best WordPress Theme?


Hi everyone, any recommendations on WordPress Themes? I have been using Headway Themes for a while now and it’s been a love/hate relationship. I love the flexibility and ease of the drag and drop page builder, but sometimes I feel like I am playing with fire. I am starting a podcast and need to build a site for it. I am ready to try something new. Any ideas would be greatly appreciated. Thanks so much. I found that Divi and Avada is the all-time best selling.

Divi vs Avada? I know both are the best selling themes. Now which bestselling theme is the best?

divi theme vs avada

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Answers ( 45 )


    How much does Divi theme cost?

    Divi has both yearly and lifetime pricing plans. The yearly plan is $89 per year and the lifetime license costs $249 per year. You can always get a 10% discount with DIVI. They also offer a 25-40% discount on black Friday.

    Buy Divi Theme

    DIVI Lifetime Membership Access:

    I have the lifetime elegant themes membership which means I get Divi. It’s not 100% perfect, but I’ve been happy with it. Sometimes I do find some plugins aren’t compatible with it though. I use Divi and I like it, though there are few things here and there. What is it that you don’t like? I like how I can have so much control over everything with a little coding, yet simple coding can make things wonderful. Support is brilliant on the website and most other plugins have some sort of integration or integration plugins available (I have an LMS platform and heaps of plugins). I don’t like how sometimes the CSS seems to break out of nowhere (to my eyes) and how the Divi builder sometimes “times out”, though I don’t know if that has to do with the theme or with my slow website.

    Get DIVI Lifetime Membership Access

    WordPress Divi Theme SEO:

    I tried Yoast SEO plugin initially and wasn’t that impressed with it. And, I think it might have caused me an issue, but I can’t remember as it’s been a while. I now use SEOPress Pro for a while, really like it, and have had no problems with it.

    Get SEOPress PRO

    Divi Theme Speed Optimization:

    Don’t go chasing numbers. Does it load fine in real life? If so then it’s fine! Unless you get 100,000 hits a day. And extra millisecond won’t make a blind bit of difference in terms of conversions. Don’t waste money on any services that will try and sell you services to improve this. Make sure caching is set up properly in Cloudflare. Install an on-page cache plugin in WP like WP Rocket. If you are on a host like Bluehost or GoDaddy speed is going to be an issue sometimes. They are shared. Email them and complain to get them to move your site – if that doesn’t work switch hosts. Highly recommend WPX Hosting(expensive) or SiteGround(affordable).

    Get WP-Rocket

    Divi Theme Hosting Requirements:

    Flywheel Rocks! One of the best I have ever used. Really that hosting company has been a huge reason why I have migrated so many sites over to WP. Just solid. But it did take me a few years to learn that lesson.

    Get FlyWheel</strong>

  1. Avada Theme Bloat:

    I feel like whenever I build with Avada it feels… bloated. Yeah…

    It does have its own distinct style and for many, it looks better out of the box. Plus it has a lot more options. So for many people, I’m sure Avada is a great choice.

    The reason why I personally like Divi is because as long as you don’t touch the module settings, it’s easier for getting the layouts done before styling.

    For people who have a different workflow than me, the fact that Divi is a pay once type theme while Avada is pay for every license is a good reason for advocating Divi.

    Get Divi Theme

  2. Why Use Divi Theme?

    • Divi development is flexible and fast with a backend AND front end builder.
    • While great child themes are available, I love building from scratch. In addition to zillions of settings and built-in capabilities, I can easily add my own CSS. The level of control is excellent.
    • The Divi library lets you build your own customized set of reusable modules based on the built-in ones. And it’s actively being updated and improved.
    • I’m also fond of the easy to use split testing.
    • Some people have difficulties when they update but I’ve never experienced more than an occasional blip.

    I recommend a separate development environment (I use Local) and a plugin like All-In-One Migration for moving your completed site to the live server.

    Get DIVI Theme

  3. Convert Avada to Divi:

    I used Avada for about 3 years before making the jump to Divi. I am *so* much happier with Divi – it’s far more user friendly – the development team is much better at keeping people in the loop and the documentation is excellent. I always found the Avada community a little ‘sneery’ and condescending.
    Another MAJOR bonus is the multiple API keys for development/licensing purposes rather than Avada’s one license per site thing.

    Visit Divi Theme

    Best answer
  4. I would recommend using GENERATEPRESS Theme in combination with THRIVE ARCHITECT. Thrive Architect has a visual editor, a list builder plugin with conversion optimization in mind. It has fully customizable landing pages, sales pages, lead-generation pages and more. You can host your own online classes with their apprentice feature, amazing tutorials, new features released all the time, and very good customer support. Let me know if you have any questions about it.

    Learn More About GeneratePress

    Thrive Architect is very customizable and can be adapted for any business. Especially when packaged with their entire suite makes for a very powerful marketing platform and cheaper than if you were to purchase each of the plugins separately from third party vendors.

    Learn More About Thrive Architect

  5. I love Divi Theme because i can control the padding/sizing of modules without having to know css! audio module size is huge, footer widgets are a bear to get aligned when you use different types [is woo products/text/custom menu all have different heights] AND a Bloom optin that is barebones without all the padded whitespace that you cannot easily adjust without css.

    I’d love to be able to use the Divi Builder to build Mega Menus. Yes, I know divi supports a very basic form of Mega menu, but if you could just click an option, and have a full width drop down which is a blank canvas for the divi builder, that would be awesome.

    I very rarely have issues with updates (mostly never). A good solid host, plugins that are actually supported, and clean CSS goes a long way towards helping this. I am personally glad the Divi team updates regularly. I hate software that isn’t supported or isn’t moving forward.

    Just because a theme can do nearly EVERYTHING, that does not mean that EVERYBODY can handle it. Yes, you can build a neat, simple website when you have no idea about web design and the specs, but when you start adding features that professional web designers should be handling, you’re bound to set yourself up for (your website’s) failure. Hope that doesn’t sound mean. But it’s true.

    Well I’m testing Avada 6.0 with their new visual builder (they call it Fusion Live Builder) but it’s actually not that bad…

    The design options are quite limited if you’re used to Divi, but everything works smooth and the one thing I always liked about Avada – their extensive theme options – are now integrated in the front end. They act a bit like Divi’s global defaults, so you can set default styling for a lot of elements.

    Buy Divi Theme With DIscount


    I use Divi WordPress Theme. There are some things I don’t like so I had a look at Elementor Page Builder and Beaver Builder and decided to stay with Divi for now. Biggest thing missing in the other two (if I looked right) is, although they do have global modules, they don’t have selective sync.

    Download DIVI Now

  6. This answer is edited.

    One of the most important thing to ensure when choosing a WORDPRESS theme is to make that the theme will be updated consistently (WordPress is constantly changing and security+bug fixes are critical) and that the developer has support available.

    Choosing a theme goes a little farther than just how the site looks and if it’s responsive. Obviously, those things matter. A lot.

    But, of nearly equal importance is how well the theme is built under the hood. Also, is it well supported by the theme author, in the area of compatibility and support updates as well as tech support for problems and questions?

    If you only have one or two websites, then look for a very lean and specific theme – something that is not bloated with a bunch of sales features, is easily customizable, and agrees with your target market’s expectations.

    If you build sites for clients, however, requirements change. As a site developer/designer you don’t want to have to buy a new theme for every client – or at least not a separate license for each. Learning and supporting many different themes is not efficient and it will cost you money in the end. Instead, settle on three or four themes that are very flexible. Master them. Then you can easily build sites without having to do the song and dance of searching all the theme companies for that “perfect” one.

    We use GENERATEPRESS from Tom Usborne on all our client site.

    Learn More About GeneratePress

  7. Divi Theme Pros:

    • The visual drag and drop builder is just much easier to build with and customize.
    • The support is pretty great at giving you the custom CSS you need to further customize your website.
    • You can pay yearly or a one-time payment and you get the same benefits, unlimited website creations.

    I am a graphic designer with no coding experience. I have used both. Divi for over 50 website builds, and Avada for 5. I like Avada better for a few features but Divi is my overwhelming favorite. It’s not even close.

    Get Divi Theme

  8. I have been building sites for clients for many years now using Avada. I know it inside out so for every new project, Avada was the obvious choice. Until I discovered the best WordPress theme DIVI. No more Avada for me. Bloated beyond reason. Jack of all trades, master of none. Choose master. Currently moving our last remaining Avada site over to Divi WordPress Theme. All of our other sites are already using that as part of the base teach stack.

    If you go to the Divi community you will find thousands of happy users creating great websites.

    Divi Theme Coupon

  9. Why Divi Is The Best WordPress Theme:

    1. Very active community cuts troubleshooting time way down.
    2. Regular updates with emphasis on usability and UI make it a pleasure to work with.
    3. Comparatively good value for money with lifetime license.
    4. Growing list of plugin developers adding specific compatibility for Divi.
    5. Third party product market is booming making added functionality cost/time effective.
    6. It’s built to last – future proofed code base for future WordPress updates.
    7. The documentation kicks ass.

    Get Divi Theme

  10. Yeah. Avada is clunky to me. Resource hog, too. Headway is my other goto because it’s lean, mean, and very easy to make custom layouts. But you got CSS there, too. The only theme I have almost no custom css on is Astra Theme. It has some limitations, but the company is coming out with a new one to overcome some of it called Champion.

    I just got privy to Divi WordPress Theme with a new client. I am excited to see the difference. I do hope Divi comes out with their better version fast or I might be going with Avada.

  11. Hello,

    I prefer Padma Unlimited over Headway and others. Also I can use it with other page builder like visual composer or elementor, but generally I use it only with Gutenberg.

  12. Why I Prefer Divi Theme Over Avada:

    I’m working on a blog post with a detailed look into the top 10 themes, page builders and frameworks. And in addition to being flexible and being able to both create sites without coding, AND to add coding to the sites in easy ways. Divi is the third from the top in popularity of ALL WordPress themes. Studio Press and Genesis themes literally power 1% of the whole internet & 16% of all WP sites (partly because they have been around since 2008-9 and coders love it – not so easy for non-coders to love), next Woo commerce with 14% (due to ease of creating online stores), then is Divi with 4% of all WP sites – over 600,000 live websites next is Avada with 400,000+ then Enfold. Divi had a large dev community &several active Facebook pages – the Divi actually interacts with occasionally – lots of people to help. Divi itself has good tutorials, an option for a lifetime license if you decide you like it. It is not perfect. they are doing a lot of frequent updates, you need to be sure your web host has updated to PHP 7.0 (which any web host can walk you thru the how to in 5 minutes). you have to sometimes clear your browser cache after a theme update, and update theme before updating your WordPress and they have a 30 day money back guarantee.

  13. With Themeforest‘s licensing language – It seems like you need to include a theme license fee in every project you do with it, right? If you use it on 20 sites, you need 20 licenses, right? Not that that’s a deal breaker – if it’s one license per site, it’s one license per site. But you need to know before you start the second site.
    I use Divi a lot. The thing about Avada’s page builder, just like the Visual Composer, is that you can change the column structure when you want. With Divi WordPress Theme, I feel that you have to know in advance how you want to construct each section. I added a screenshot of my section to show what I mean.
    DIVI vs Avada Which One Is Best WordPress Theme

  14. Kadence Blocks:

    You should look at Kadence Blocks. It’s based on the WordPress block builder but is highly intuitive, easy to use and page speeds are incredible right out the box. The free version is feature-packed. I use it to build most of my client sites now.

    Get Kadence Blocks

  15. I’ve used both Divi and Avada and much prefer Avada. Whilst it’s a big learning curve, the options for what you can create are limitless and the fusion builder is amazing. I would say stick with Avada and learn to use the fusion builder. Avada support should help you get past any issues you have along the way.

    Both are multi purpose themes, based off basic wp functionality. Neither are compatible with eachother. Both take time to learn, and are flexible enough to do most anything.

    I love Avada, I was a bit scared of the live builder but it has actually been a big productivity help, I love the revolution slider as well, that combined with advanced custom fields and you have a system that can’t be beat

  16. Go with Divi and get up to speed as it were. There’s a host of tutorials on YouTube – the trouble is Divi has been updating so much the tutorials can’t keep up. I’d wait time month end when there’ll likely be a slew of tutorials for Divi 4. Divi is not so fast because it’s not lean – but it’s no slouch.

    Divi is good for almost any type of website and the pricing model is better when you are just starting. It’s fairly easy to use and learn. Plus there is an amazing community around Divi on FB, where you can get help if needed. For hosting, I would recommend SiteGround and email with GSuite.

    Visit Divi Theme

  17. Divi vs Avada vs X Theme:

    Avada and X theme are absolutely awful. People buy them because they come with everything yet most only need like 30% of the features. The rest is deadweight and both themes are ridiculously heavy and slow. Absolute no-nos the both of them. I’ve had numerous clients thanking me for getting rid of their Avada/X theme. I’ve used both Divi and Avada and in my opinion, the Avada builder is really slow compared to DIVI. Something as simple as duplicating a section goes with an instant in Divi but takes a few seconds in Avada.

    Visit Divi Theme:


    A good hosting server makes the difference. Also optimise your images then compress them and use a caching tool. I use compress png/jpg for compressing and WP Fastest Cache for caching

  18. Is Avada the best theme?:

    Well, of course, the subscription fee for an individual it’s a hard pass. I love having upgrades for Avada after all this time. But I do it professionally, so I buy several licenses, or unlimited use when available.

    Most of the things DIVI could do that Avada didn’t go solved with the excellent 6.0 update for Avada. It’s a game-changer. But still, for example, I like it more how you can nest and add extra columns inside columns, but still, access them and edit them like the rest. I don’t like how Avada sets the nested columns. Don’t use them that much, but if I have to mark a difference, that could be one


    Why choose Divi:

    What interested me most is that they offered a “lifetime” option for $249 that grants me unlimited lifetime access to updates and support and I’m allowed to use that one license on as many client sites as I want.

    Avada vs Divi:

    I use both and I much prefer Avada. Divi has changed its theme so much in the last two years that it is very awkward. I still prefer working in the back end and they really don’t make it easy.

  19. Avada vs Divi:

    I’ve worked with both of ’em, and although with Divi you have tons of options Avada hasn’t added until recently, I much prefer Avada. Also, Divi gives me problems with big sites and WPML.

    Divi vs Avada vs Elementor:

    I might add that lately I’m leaning towards Elementor, with Elementor you have better control over the responsiveness and the ability to customize WooCommcerce as it was another page made with elements, takes it out of the park. But I’ve been a long time Avada user for several clients and still am. Is my comfort zone.


    Avada vs Divi:

    Avada is my best theme since 2014. It has produced outstanding performance, functionality, genuine features, support, updates every time is needed, and the price is right. Divi arrived much later on our work timeline, and yes, it is another option, but why reinvent the wheel? In summary, a great tool to have and learn from.

  20. Divi vs Avada:

    My vote for Avada. Divi has always seemed a little more bloated. Avada seems to work marginally better on lower-end shared hosting most of the time. Price wins in Avada’s favor for one site – but Divi has the advantage of giving you access to all of the elegant themes’ files for a higher price tag.

    Otherwise, you’ll find fanatics on both sides that will argue on familiarity alone. They both seem to have great support bases and a wide variety of features.

  21. Avada Theme Review:

    • AVADA – The most incomplete template I’ve ever seen: After reading good reviews, I bought Avada. Now I see that this is a very incomplete template for a beginner.
    • Where in the demo of the classic shop are subpages like contact, faq, about us, site map, brands, term & conditions, etc?
    • Where is the functionality like comparison, product filtering by variants, the option of asking about the product, and many others?
    • I don’t recommend Avada to beginners who want to quickly launch an online store.


  22. Avada Theme Tutorial:

    Import a demo and read the documentation, watch the videos. Junior designers that have no experience on the web at our agency can use Avada. You would have the same experience with any premium theme as DIVI. Read the documentation, it’s solid and straightforward. I haven’t watched all the videos but IMO they were useful in getting started with Fusion Builder and customizing the theme. I don’t think you’ve imported a demo correctly if you’re missing the contact us page. If you’re looking for a turnkey solution, Avada may not be the correct solution for you. Things like product comparison can be added with a WooCommerce plugin.

    Avada Theme Refund:

    You can request a refund if it really didn’t meet your needs. I’m sure they wouldn’t give you a hard time if you explain why it failed short of your expectations.

  23. Divi vs Avada vs X theme:

    Avada is one of the most powerful construction kits on the market. If you’re looking for a turn-key solution, and you’re a beginner, then this is probably not it. Having worked on tens (if not hundreds) of other themes like DIVI and X Theme, and found their locked-in nature extremely limiting, I know that I would always still choose Avada, which gives me the widest range of options going forward.

    Avada Demo:

    The demos are just that, they are demos of what is possible with the theme. You will find examples of the pages you have referenced in many of the other demos, clearly indicating that the functionality is possible. You will also find that themes offering the functionality you reference are doing so through the use of plugins on top of WooCommerce, which is the way it should be.

    Personally, I prefer to keep my functional layers and theme (i.e. visual) layers separate. Again, if you are looking for a turn-key solution, this may not be it.

  24. Built over 100 sites using Avada. It’s not the best for beginners and is seriously lacking behind all the page builders in features (they’re just now adding features that Elementor and Beaver Builder have had for years). Plus fusion builder has bugs in their updates.

    I’ve also built sites using Beaver Builder (my choice builder), Elementor (very easy for beginners), Divi (has made big improvements with updates), cornerstone, whatever the bridge theme builder is from code.

    All of them have a learning curb especially for beginners, so you mine as well give people the appropriate advice which is to recommend they try a few things and find which they like best to use.


      Our philosophy is, the “American Dream Now Starts with Building and Owning Your Own Website”. Everything we do is to help businesses and individuals build and manage their own WordPress website.

      Your philosophy seems to be, “We Use the Cheapest Possible Solutions to Just Get the Job Done”. Your clients are the people that call us, all day, every day, after you have abandoned them and leave them with broken down WordPress websites.

      In fact, our live 1on1 WordPress support service is thriving because people like you offer solutions like BeaverBuilder. Or Divi.

      Your lack of experience working with WordPress beginners is telling. BeaverBuilder? Really? Your comment that the Avada theme is “lacking behind all page builders in features” is exactly opposite of what we refer to in the industry as; reality.

      My company, on the other hand, has trained more than 4000 individuals since 2010, mostly beginners with no experience on the WordPress platform. We’ve built WordPress websites for more than 800 companies and institutions.

      Here’s a sample of our WordPress training and development clients; NASA, CNN, Microsoft, Dell, Whole Foods, REI, AMD, NASCAR, NYU, the NEA, the CDC, Bank of America, Hooters Inc, Harvard, Hooters Las Vegas, the University of Texas, USC, UCLA, Berkley.

      From Fortune 100 companies down to small businesses, sole proprietorships, and the entrepreneur, we have developed WordPress websites and then trained them all on the WordPress platform.

      We will continue to offer the BEST solutions for WordPress beginners, and yes that includes the Avada theme, and will never include Beaver Builder, far into the future.

  25. Avada is the #1 on Themeforest, not planet Earth. #1 selling doesn’t mean most used. Plus u can use Divi builder on the Avada theme.
    Divi is a one time/lifetime or yearly, that u can use on unlimited sites. Plus, Divi is not sold on ThemeForest, hence, what comparison numbers are you using?

    I do have a lifetime license for Divi but I am not a diehard fan. It has many fine options but, yes, it also has many issues, for some. I’ve experienced a few myself. Every theme/builder will have issues. The more they try to give you the more bloated it will become.
    I use Astra Theme a lot simply because of its minimalist design, and yes, it too has issues.

    I stay far away from both. Much better options out there for whatever you need. There are faster more lightweight general themes and sometimes the project will decide what you need. For most projects, barebone reuse is perfect. I’ve been using Elementor and Astra, but this is with only a little bit of custom CSS. But I’m playing with Oxygen and feel this is a better option if I needed to do more custom code. So if I want that route, I’d set up a barebone to reuse with that for more custom work that mixes a builder and code.

    Best and better are always opinionated. All I know is some free ones that can be used to build awesome websites.

  26. Both themes are top themes and both themes have their own features and I think it all depends on your requirement.. because there are many modules that Avada has which you will not see in Divi. But Divi is really easy to use and modify it. I am a Divi fan and develop all my client websites in Divi.

  27. I have used both Avada Theme and Divi Theme. I think Divi has more features than Avada it has lots of animation hover and gallery styles while in Avada there isn’t any much for gallery. And Avada is not that much user friendly in terms of Divi. Divi is really cool and user friendly.. I always prefer to use Divi.

    I have a couple of clients with Avada and I find it frustrating now. I recommend Divi WordPress Theme!! Divi is the most intuitive builder i have ever used. I have a colleague that loves Avada and I hate helping with her sites. It seems like such a pain in the ass to change almost anything.

  28. I have briefly looked at both Avada and Enfold. Both look better than Divi builder. Avada seems much more flexible with lots of configuration options. Most of my Divi builds have masses of custom css and most of this is available as configurable options in Avada.

    When you see Divi in isolation it looks great but when compared to other builders its appears lacking. Lets hope the recent announcements from ET make Divi at least as good.

  29. Divi 3 is stable and secure and a lot less bulky than Avada. Avada has slicker features, I think. They are both fully responsive but Divi is the best.

  30. If you want to build out s website and keep it all one domain, go for Thrive Architect. Personally I have no needs beside content builder and thrive leads.
    And even with that I’m looking into changing over to ClickFunnel because for client hosting it seems easier. My boring answer is going to be; depends on what you need.

    If you want everything to stay n-domain do thrives. If not, I’d go for ClickFunnel.

  31. I’ve been rebuilding a lot of Divi and Avada client sites in Oxygen Builder because they’re just soooo slow now with all the updates and bloat. They’re just about unusable in some cases. Oxygen is fantastic and so much more flexible.


    What an interesting topic. I’ve been using Divi WordPress Theme for almost 10 years now, but after looking into Elementor Pro, I definitely have a bee in my bonnet to take it for a test drive. No space for Big Bloated Avada.

  32. Elementor Page Builder with Elementor Hello Theme is so easy and consistently good I stopped looking elsewhere but I don’t use Elementor Pro, there hasn’t been a need for it with so many 3rd party plugins and addons.

  33. I understand there’s going to be a few zillion recommendations for themes, but here’s what you need to know:
    > Storefront is from WooCommerce for Online Stores And Also Works As A Standalone Theme
    > By default, is it “pretty”? NO.
    > The point though is to get a theme that consistently works!

    Storefront, by default is rather plain. And that’s the point. Storefront is meant to be customized. Instead of focusing on Sliders, and bloated plugins, Storefront maintains compatibility with other WooCommerce Extensions like Subscriptions, Variation Swatches, Bookings, and more!

    The core theme is -of course- FREE!

    And, all you need to customize the theme is a developer / designer or, you can simply purchase this Bundle which includes anything you’ll ever need to make each element exactly the way YOU want it.

  34. I’m in a similar boat. I’ve been using Divi WordPress Theme for over a year but it just slows down my site too much. Half the time features don’t work properly so I’ve been trying to find another theme to move to as I’m doing a redesign. I bought Kadence Pro but after a couple weeks with it I’m abandoning it, too complicated. So now trying to find something else.

  35. I generally use Astra Pro Theme for most things at the moment.

    For attractiveness I like Array Themes. But, disappointingly, they sold their business StudioPress Themes to Couple of Months Ago. So you can’t buy their themes anymore. But you can get them if you get a StudioPress Membership.

  36. Check a youtube comparison or review for each. I think it does not really matter when choosing amongst the most popular themes; some themes are built with advanced features but bloated for that reason, and others are simple and fast but include nothing thus you’ll need to add plugins and widgets that will make them bloated.

    What matters is that you’d be able to fix all speed issues and conflicting details because you’ll always have those; learn it or hire an expert to do that.

  37. DIVI and handle leadgen on the site itself. In the past year my team migrated several large sites off of Avada cause it was slow/clunky, off custom-coded/CF cause things got out of hand with too many moving parts and onto Divi. In some cases for more complex layouts we used Visual Composer, which is the plugin of choice for most of the themes on ThemeForest. It does mean a bit more work up-front but you end up with a site that is built on matured technology and you hold the keys to the most important segment.


    I’ve used both DIVI and Avada and they both have their pros and cons. I feel that divi is a little user friendly from the start and there’s more customization without so much CSS with Divi WordPress Theme. I was about 75% of the way through a client’s site and was so frustrated with the mobile side of Avada and the little added spacing around everything that I was about to start fresh with Divi. I stuck with Avada but I honestly like my Divi sites better.  Learn more about divi Theme Hosting Requirements? and How To Increase divi Theme Page Speed.

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