Avada is widely regarded in the WP community as a slow, bloated theme. I personally don’t agree with that and like Avada, but I see tons of people say it.
A lot of the people who trash Avada haven’t really given it a proper look. In past years in hadn’t been one of my preferred themes when it had gotten a bit dated compared to the competition. But versions 4 and 5 have brought huge improvements and it is a fantastic theme now. I wasn’t a big fan of the old builder although it was OK, the new fusion builder is great.
I have been working with Avada and other WP themes for several years. Avada has a lot of advantages. I look critically at the fusion builder because that’s not a standard. At one point, however, the criticism of AVADA has justified: the speed. Avada is very slow. Since the speed of a website is very important to google, the lame speed of Avada is a real problem. Even if you run Avada with very few plugins – it remains slow. Although this is often criticized, theme fusion does not provide a solution. It would be desirable if Themefusion specifically defined the requirements for the server. I also think that the Avada code could be optimized in terms of speed. Google Pagespeed Insights finds many bugs that block rendering.
If your a small business and service your own website the learning curve is steep. It takes time that could be used for revenue generation versus learning and web development. Even simple tasks like pointing to a different URL in the drop-down menu takes time to learn. AVADA becomes more expensive for an agency because you have to hire a techie for so many issues to include SEO issues so it gets along properly with Google scans and maintains web speed.
Well, I agree on the speed issue. Even having a quite lean site with blog articles and nicely optimized image sizes GTMetrix still shows that speed is an issue if you focus on quick websites. There might be some solutions for that but that will go deeper beyond the average user knowledge. You can install WPRocket in order to show cached content for visitors not logged in. But still, Avada is an amazing theme with great possibilities.